Creative Pioneers Apprentice View

This is a Blog by Lauren Adams, Apprentice Project Manager at Access Advertising and first appeared on in January. 

A few months ago, I entered a completely new job as part of the Creative Pioneers apprenticeship scheme. The scheme offers young people aged 16-22 a chance to work, learn and earn in creative and digital agencies who are involved with the IPA.

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User Generated Training© Models

The Challenge

A couple of years ago we were involved in a project to solve a problem that had existed in the digital technology training space for some time. The problem was that, with the increasing churn of digital technologies and practice, traditional training techniques were seen to be woefully inadequate – a fixed and outmoded form in an increasingly agile and flexible world.

Two examples of this would be:

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Delivering Workshops at DigitalTeapot14

Digital Teapot is an event focused on encouraging women to consider and hopefully embark on a career in the Digital Creative Sector. The annual event is hosted by SharpFutures /TheSharpProject and with over 150 women attending in 2014 it seems like this well hosted event is here to stay.

This is the second year in a row that The White Room have been invited to deliver workshops and general advice to the attendees.

Four workshops were delivered throughout the morning:


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